Getting serious about YouTube.

Hey there! I’m Tuan, a creative freelancer and dad based in London, Ontario.

Today, I’m out here in the woods with my good friend Adam, working on some content and, honestly, just having a good time creating.

I’ve been meaning to get more consistent with content creation—especially on YouTube—and today felt like a great opportunity to share a bit of that journey with you.

For a while now, my work has been a mix of wedding videography, interior design photography and video, and business overviews for local companies in London (and a few in Toronto).

It’s been an awesome ride, but lately, I’ve felt a shift in what I want to focus on. I’m looking to build more consistent, ongoing relationships with clients, rather than just taking on one-off projects. Specifically, I’ve been aiming for monthly retainers—to make monthly revenue more predictable.

One big push I’m making is telling my clients, “Hey, let’s focus on YouTube.” Why? Because it’s an amazing platform that can be monetized, and I know people who are making great money from ad revenue alone.

But beyond the money, YouTube offers a lot more—it’s a place where we can connect with an audience, share valuable content, and build a community in a way that’s meaningful or deeper than shortform content on Instagram.

But here’s the thing: it feels a little hypocritical for me to recommend YouTube to my clients if I’m not practicing what I preach. So that’s where this video comes in. It’s a commitment to myself—to hold myself accountable. If I want to help my clients grow on YouTube, I have to be doing it myself. So, starting now, I’m aiming to post one video every Wednesday at noon (but really, let’s say weekly).

What will the videos be about? I’ll share breakdowns of projects I’ve worked on, whether it’s a wedding I filmed, an interior design shoot, or a business project.

I’ll talk about my creative process, the challenges I face, and hopefully, offer some helpful tips and insights. And of course, I’ll also carve out space for some personal content—being a dad is a huge part of my life, and I’m sure there are other parents out there juggling freelancing, running a business, and raising a family who will connect with that.

There’s a unique struggle that comes with being a parent and a freelancer.

Paychecks aren’t guaranteed, the workload can be unpredictable, and it’s easy to feel like you’re doing it all alone.

Other people might try to empathize, but unless you’re in it, it’s hard to fully understand the balancing act. That’s why I think it’s so important to connect with others who get it—people who understand the struggle of trying to grow a business while also being present for your family. There’s something motivating about hearing from others who are on the same journey.

Which brings me to why Adam is here with me today. Adam is a wedding photographer who’s been at it since he was 14—he’s only 24 now, so he’s got a decade of experience under his belt. I didn’t start until my 30s, so he’s definitely ahead of the curve. We’re planning to dive into his story and insights in an upcoming episode, likely next week, where we’ll do a tour of his van and talk about how he got into wedding photography at such a young age. It’s a pretty cool story, and I’m excited for you to hear it.

So that’s the plan! I’m committing to creating more content, connecting with other parents and creatives, and building a community where we can all learn from each other.

Thanks for tuning in, and I’ll see you next week!

-Tuan